The Estée Lauder Corporations (ELC) will open its new Perfume Atelier at 14-18 Rue Volney in Paris. Introduced final 12 months, the brand new facility is designed to speed up ELC’s ambitions in status and luxurious perfume innovation. It will likely be housed in the corporate’s new “La Maison des Parfums,” a devoted perfume constructing centralizing ELC’s Paris-based world perfume model groups throughout advertising and marketing, artistic, and product growth. [1]
The situation was chosen for is proximity to ELC’s Paris headquarters. Whereas the house remains to be actively below building, ELC intends to formally open it in 2025.
“We’re thrilled to obtain the keys to our new house within the coronary heart of Paris, which can function our ‘Maison des Parfums’ and embrace our new Perfume Atelier,” mentioned Stéphane de La Faverie, Govt Group President. “This thrilling new middle of perfume excellence affords proximity to our present company enterprise workplace community in addition to our perfume companions, enabling accelerated innovation and pace to market.”
ELC’s Maison des Parfums contains company workplace house, in addition to areas designed for content material creation and collaboration. The ELC Perfume Atelier can be positioned on the highest ground of the constructing and have co-creation, analysis, and innovation rooms.
“The Atelier will additional strengthen our end-to-end perfume innovation by complementing ELC’s broader worth chain footprint and capabilities in Europe and worldwide,” mentioned Sumit Bhasin, Senior Vice President, International Perfume Innovation, Product Improvement and R&D. “We’re desperate to deepen our collaborations throughout the innovation ecosystem in Paris and drive higher pace and agility.”
ELC’s perfume portfolio contains manufacturers resembling Jo Malone, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Éditions de Parfums Frédéric Malle, Aerin Magnificence, Aramis and Balmain Magnificence.
