Hiya, stunning. If you happen to’re studying this whereas sipping your first cup of espresso and gently rubbing the sleep out of your eyes, know that you’re in good firm. Right here at 100% PURE, we regularly speak about “founder actuality.” Our co-founder, Susie Wang, is a visionary who constructed this model from a kitchen-table lab into a world revolution, however she’s additionally an actual one that is aware of the load of late nights and the early morning hustle. She understands that typically, regardless of our greatest intentions for a full eight hours of relaxation, life occurs. Whether or not it’s a late-night inventive breakthrough, a stressed night time with the youngsters, or just the thrill of a brand new season, our eyes are sometimes the primary to “inform” the world how drained we actually really feel.
As we step into this vibrant spring season—a time of “Spring Awakening” for the world round us—we wish your eyes to replicate that very same sense of renewal and power. We don’t consider in masking your fatigue with heavy, cakey concealers that settle into high quality strains. We consider in treating the pores and skin with such profound, restorative care that you simply get up trying like essentially the most rested model of your self.
That is the Eye Cream Evolution. It’s the journey from merely “making use of cream” to performing a high-performance ritual that mixes the invigorating energy of caffeine with the transformative brightness of stabilized Vitamin C. Take into account our Vitamin C Eye Cream and our legendary Espresso Bean Caffeine Brightening Eye Cream as your final “eye-openers.” They’re the key to going through the world with a gaze that’s vivid, wide-awake, and vigorous.
Why the Eye Space Ages In another way: The Science of Delicacy
To actually care on your eyes, we should first perceive the distinctive biology of the pores and skin that surrounds them. As your information in Science-Backed Purity, I wish to usher in our “Professor Authority” voice to clarify why this space requires a very totally different formulation technique than the remainder of your face.
The pores and skin round your eyes is the thinnest in your whole physique—about ten instances thinner than the pores and skin in your cheeks! As a result of it’s so delicate, additionally it is essentially the most susceptible to environmental stressors and the primary place the place the “oxidative stress” of contemporary life exhibits up as high quality strains, “crow’s ft,” and shadows. Moreover, the attention space lacks the sebaceous (oil) glands discovered elsewhere on the face. This implies it can not naturally lubricate itself, making it liable to persistent dehydration and the “crepy” texture that may make us look older than we really feel.
Our Gold Normal: Tetrahexyldecyl Ascorbate
In our Vitamin C Eye Cream, we do not simply use any Vitamin C. We use Tetrahexyldecyl Ascorbate. Whereas which may sound like a mouthful of lab-talk, it’s really our “Gold Normal” for steady Vitamin C.
Why does this matter on your eyes? Most types of Vitamin C (like L-ascorbic acid) are water-soluble, that means they battle to penetrate the pores and skin’s lipid barrier and infrequently oxidize (flip brown and pro-oxidative) earlier than they’ll even do their job. Tetrahexyldecyl Ascorbate is oil-soluble. This permits it to penetrate deeper into the pores and skin’s layers the place it’s wanted most to help collagen and brighten the looks of darkish circles. That is Lively Sovereignty—selecting the scientifically superior molecule to make sure that your eye remedy really performs, relatively than simply sitting on the floor.
The 88% Hydration Miracle: Lab-Verified Efficiency
At 100% PURE, we’ve moved previous the period of “Passive Purity”—the place being pure was sufficient. In 2026, we lead with Science-Backed Purity. We do not need you to “hope” our merchandise work; we wish you to know they do. Because of this Dr. Cody Chalker and our staff of PhD chemists at Purity Park put our formulation by means of rigorous medical testing.
Considered one of our most celebrated findings entails the profound hydrating energy of our eye remedies. In medical trials, our system demonstrated an 88% enhance in hydration inside simply half-hour of software.
Extra Than Simply Water: The Position of Apple Saccharides
How will we obtain such a dramatic “plumping” impact so shortly? We make the most of a classy mix of Apple Saccharides and Hyaluronic Acid. Whereas hyaluronic acid is a widely known moisture magnet, apple saccharides act as “osmotic regulators.” They assist the pores and skin retain that moisture for hours, stopping the “mid-day droop” the place high quality strains begin to reappear because the pores and skin dries out.
This is not “hope in a jar.” That is lab-verified efficiency. If you apply this cream, you might be offering your eye space with a surge of moisture that bodily fills within the look of high quality strains and creates a easy, supple canvas. It’s the restorative “hug” your eyes want each single morning.
The Final Morning Duo: Caffeine and Vitamin C
Whereas Vitamin C is our architect of brightness, Caffeine is our grasp of vitality. In our Espresso Bean Caffeine Brightening Eye Cream, we use a potent “Triple-Risk” of caffeine sources: inexperienced espresso, espresso cherry, and inexperienced tea.
Why Caffeine?
Caffeine is a vasoconstrictor, which is a flowery manner of claiming it helps to briefly shrink the looks of blood vessels. When we have now darkish circles, it’s actually because blood is “pooling” within the skinny pores and skin below the eyes, or due to fluid retention (puffiness). Caffeine helps to stimulate circulation, “waking up” the attention space and visibly lowering the look of baggage and shadows.
If you mix the fast de-puffing energy of caffeine with the long-term brightening results of our stabilized Vitamin C, you get the Eye Cream Evolution. It’s a synergy that addresses each the fast indicators of a late night time and the long-term well being of your pores and skin.
The Full Radiance Routine for Eyes: A Step-by-Step Information
We consider that high-performance magnificence works greatest when it’s a part of a cohesive “ecosystem” of merchandise. To get essentially the most out of your eye remedy, we advocate incorporating it into our Radiance Renewal System. This ensures that each layer of your skincare is supporting the following.
Step 1: The “Milk-Foam” Prep
Begin your morning with our Virgin Coconut Moisturizing Milk Foam. It’s important to have a clear, hydrated base. As a result of this cleanser makes use of lauric acid to detoxify with out stripping your pure lipids, it leaves the pores and skin across the eyes tender and receptive. In case your pores and skin is “squeaky clear” and tight, your eye cream will battle to soak up. By beginning with “Milk-Foam recent” pores and skin, you’re setting the stage for optimum penetration.
Step 2: The Deep Infusion
Apply your Brightening Serum to the remainder of your face. Whilst you normally keep away from the fast eye space with highly effective serums, the sake and licorice root on this system assist to steadiness your general complexion, guaranteeing that the brightness of your eyes matches the radiance of your cheeks and brow.
Step 3: The Eye Evolution
Now, for the “star” of the present. Utilizing your ring finger (the weakest finger, which ensures you do not pull on the fragile pores and skin), gently pat the Vitamin C Eye Cream or Espresso Bean Caffeine Brightening Eye Cream across the orbital bone. Begin from the outer nook and transfer inward. This patting movement really helps to stimulate lymphatic drainage, additional lowering puffiness.
Step 4: The Remaining Polish and Seal
As soon as your eye remedy has settled, apply the Vitamin C Face Cream to the remainder of your face and neck. This acts because the “last polish,” locking in your serum and offering a seamless, hydrated end. The result’s a complexion that appears unified, “lit-from-within,” and utterly refreshed.
Purity Park: The place Freshness Meets Pharmacy
You would possibly marvel why our eye lotions really feel a lot extra “alive” than those you discover on division retailer cabinets. The reply lies in our Purity Park facility in San Jose.
Most magnificence manufacturers outsource their manufacturing to “contract producers” who make large batches that sit in warehouses for months. At 100% PURE, we function a Magnificence Bakery. We make our eye lotions in small, recent batches and ship them on to you. That is essential for components like caffeine and Vitamin C, that are at their most potent when they’re recent.
By sustaining a “chain of custody” over our components and our course of, we guarantee that you’re getting the complete, high-performance payoff of our Aware Chemistry. We need not use harsh artificial preservatives as a result of our “fresh-batch” system permits us to make use of nature-identical and food-grade stabilizers which are variety to your well being.
The Emotional Payoff: Dealing with the World with Confidence
At 100% PURE, we regularly speak about Emotional Generosity. We all know that skincare is about extra than simply molecules and medical trials; it’s about how you are feeling if you catch your reflection within the mirror earlier than a giant presentation, a primary date, or an extended day of errands.
When your eyes look vivid and rested, your whole face appears remodeled. You look extra approachable, extra energetic, and extra assured. That “eye-opening” second within the morning—when the puffiness recedes and the shadows raise—modifications the best way you carry your self all through the day. It’s a small ritual that yields a large emotional return. You need to really feel stunning, and also you need to really feel “woke up” each single day.
Conclusion: Our Glad Promise to Your Eyes
We’re so assured within the Eye Cream Evolution that we wish you to strive it utterly risk-free. This is not simply advertising and marketing; it’s our dedication to your satisfaction and your pores and skin’s well being. We wish you to like the outcomes you see within the mirror.
The Glad Promise
If you happen to don’t see a visual enhance in brightness and hydration inside 60 days, we’ll take it again. Pure and easy. We gladly provide an trade or refund on gently used merchandise inside 60 days of buy from 100percentpure.com, minus delivery prices.
Let this spring be the season you give your eyes the respect and nourishment they deserve. Say goodbye to the shadows of winter and hey to a vivid, stunning, and “Spring Woke up” gaze.
FAQ Part
Does caffeine in eye cream really cut back puffiness?
Sure, it does! Caffeine is a robust vasoconstrictor and stimulant. When utilized topically to the attention space, it helps to briefly constrict blood vessels and encourage lymphatic drainage. This considerably reduces the looks of fluid retention (puffiness) and “baggage” below the eyes, providing you with a way more refreshed and “awake” look nearly instantly.
Can I apply the Vitamin C Eye Cream below my make-up?
Completely! The truth is, we extremely advocate it. One of many causes our Vitamin C Eye Cream is a “gold customary” is its light-weight, silky texture. As a result of it will increase hydration by 88% in simply half-hour, it creates a easy, plump floor that forestalls concealer from creasing or settling into high quality strains. It acts as a pure “primer” on your make-up, guaranteeing a flawless and radiant end.
How does steady Vitamin C assist with “crow’s ft”?
“Crow’s ft” are high quality strains attributable to a mix of facial expressions and the breakdown of collagen because of UV publicity and age. Vitamin C is a important co-factor for the manufacturing of recent collagen. By utilizing our stabilized, oil-soluble Vitamin C (Tetrahexyldecyl Ascorbate), we ship the “constructing blocks” of firmness on to the deeper layers of the pores and skin. Over time, this helps to “fill in” the looks of high quality strains and keep the pores and skin’s elasticity and bounce.
Why is 100% PURE higher than a “common” pharmacy eye cream?
Many pharmacy eye lotions depend on petroleum-based waxes and artificial fillers that sit on the floor of the pores and skin and might really clog the fragile pores across the eyes (resulting in milia). At 100% PURE, we use Aware Chemistry. We exchange these “empty” fillers with nutrient-dense components like aloe juice, fermented rice water (sake), and natural oils. This implies each single drop of our eye cream is working to nourish and restore your pores and skin, relatively than simply masking an issue.
Is that this eye cream protected for individuals who put on contact lenses?
Sure! As a result of we comply with our PureSafe Protocol, we exclude the widespread irritants discovered in lots of standard eye lotions, resembling synthetic fragrances, artificial dyes, and harsh preservatives. Our formulation are made with mild, food-grade botanicals which are variety to the eyes. Nevertheless, as with all eye merchandise, we advocate making use of the cream to the orbital bone and avoiding direct contact with the inside eye.
Can I take advantage of each the Espresso Bean Eye Cream and the Vitamin C Eye Cream?
Sure, a lot of our “Pure Fans” like to “double-dose”! A typical ritual is to make use of the Espresso Bean Caffeine Brightening Eye Cream within the morning for its fast de-puffing and circulation-boosting results, and the Vitamin C Eye Cream within the night to supply deep, in a single day brightening and restore. It’s a 24-hour cycle of care that ensures your eyes keep luminous across the clock.
What makes the 100% PURE “Magnificence Bakery” so particular for eye remedies?
The attention space is extremely delicate to the efficiency of components. In a standard “long-shelf-life” mannequin, antioxidants can lose their efficacy earlier than you even purchase the bottle. Our Purity Park facility permits us to ship recent, high-potency merchandise on to you. This implies the caffeine is extra “lively” and the Vitamin C is extra “steady,” guaranteeing you get the clinical-level outcomes we promise in our 88% hydration trials.
Your eyes are the window to your spirit. They need to be handled with the very best requirements of science and the deepest degree of care. We’re so honored to be part of your morning ritual, serving to you get up to a world that appears—and feels—a bit of bit brighter. Glad Spring Awakening!
