THE WHAT? Unilever has appointed Leandro Barreto to an expanded position as Chief Advertising Officer, Unilever and Magnificence & Wellbeing, efficient 1 January 2026, because the group brings its enterprise-wide advertising and marketing agenda nearer to its Enterprise Teams.
THE DETAILS Barreto, presently CMO of Unilever’s Magnificence & Wellbeing Enterprise Group, will assume duty for Unilever’s world advertising and marketing technique whereas retaining management of the Magnificence & Wellbeing portfolio. The transfer follows a number of years of selling transformation beneath Chief Progress & Advertising Officer Esi Eggleston Bracey, who will go away the corporate on the finish of January 2026 after eight years. Eggleston Bracey joined Unilever in 2018, initially main Magnificence & Private Care in North America earlier than taking over the enterprise-wide advertising and marketing position, the place she oversaw adjustments to how the group builds demand and engages customers globally. A transition interval is deliberate throughout January 2026.
THE WHY? By consolidating world advertising and marketing management extra carefully with Enterprise Group execution, Unilever is looking for to speed up impression throughout its model portfolio amid rising digital complexity and aggressive stress in magnificence and private care.
Supply: Unilever
