There are specific occasions of the 12 months when shopping for a brand new iPhone is a foul concept, and there are specific occasions of the 12 months when you will get a cut price on a brand new handset. The trick is realizing when you should purchase a brand new iPhone. Fortunately we’re right here to assist.
On this article, we reply your entire questions on when it is best to and shouldn’t purchase a brand new iPhone – together with recommendation on when Apple is prone to low cost the value of older iPhone handsets.
In search of to purchase a brand new iPhone proper now? The subsequent replace is anticipated in September 2025, so we advocate that you simply maintain on till after the new iPhone 17 launches (that’s until you need to purchase an iPhone that’s about to be discontinued), extra on that under).
When does the iPhone go on sale?
If you’re hoping to benefit from some good reductions, it is best to watch for an Amazon Prime Day sale or Black Friday in late November. Amazon tends to holds a Spring Sale in March, a Prime Sale in July and an October Prime Day sale. These are all good alternatives to avoid wasting cash. It can save you all 12 months spherical although, check out our spherical up of the greatest iPhone offers.
Ought to I purchase a brand new iPhone proper now?
- If you wish to purchase an iPhone 16 handset we advocate ready.
- If you wish to purchase the iPhone 16 Plus the state of affairs is a bit of completely different as Apple is considered making ready to launch an iPhone 17 Air as an alternative of an iPhone 17 Plus. Nevertheless, for those who actually just like the Plus type issue, you’ll in all probability be capable to purchase the iPhone 16 Plus at a lowered worth following the launch of the brand new iPhone, so we’d wait.
- If you wish to purchase the iPhone 16e, our recommendation is to purchase now as a result of Apple is unlikely to replace it earlier than spring 2026. The one cause to attend is that there’s a likelihood of a worth drop as soon as Apple updates the remainder of the iPhones.
- If you wish to purchase the iPhone 16 Professional or 16 Professional Max these handsets are prone to be discontinued with the arrival of the 17 Professional and Professional Max. The brand new iPhones are prone to provide extra options for a similar worth, so our suggestion is to attend.
- The iPhone 15 will in all probability be discontinued following the launch of the iPhone 17, however that’s no cause to purchase one. Our suggestion is to not purchase the iPhone 15 because it doesn’t help the Apple Intelligence-powered options, of which there are a lot of.
These available in the market for a brand new handset are in all probability questioning whether or not now is an efficient time to purchase a brand new iPhone. Is there any hazard {that a} new mannequin will probably be launched within the close to future? Will costs drop or enhance?
Before you purchase, it’s a good suggestion to verify that there isn’t an iPhone replace due quickly. New iPhones tends to launch in September and generally within the spring.
It isn’t simply due to the enticement of a brand new iPhone that we encourage you to verify that there’s not an imminent replace. It’s also as a result of when Apple introduces a brand new iPhone it normally reduces costs of the predecessors, and even discontinues some fashions. So it may be greatest to attend till after a brand new iPhone launches to get the very best worth for the earlier era.
It’s not all the time that easy although, ready could imply spending extra to purchase your iPhone if following a product replace Apple raises costs, because it has executed up to now. It’s additionally lowered costs up to now although, so you might simply need to cross your fingers and hope for the very best.
Ready can also imply you may have much less selection if Apple discontinues the iPhone you wished to purchase. Though simply because Apple doesn’t promote an iPhone doesn’t imply you’ll be able to’t purchase it. Try our spherical up of the Finest iPhone offers that features all current iPhones.
Apple
Ought to I purchase an iPhone 16e?
The iPhone 16e launched in February 2025 and introduced the Apple Intelligence options and a sooner processor to the funds finish of the iPhone lineup. It’s the most affordable approach to get a future proof iPhone so we advocate it. You might spend $100 extra to get the iPhone 15, however we wouldn’t until you really want a wide-angle digital camera.
Ought to I purchase an iPhone 16 or iPhone 16 Plus?
The iPhone 16 and 16 Plus have been Apple’s new normal iPhones for 2024. They went on sale on September 20, 2024. We’ve reviewed each handsets and advocate them. Nevertheless, with the iPhone 17 launching in September 2025 we advocate ready as the value of the iPhone 16 will drop as soon as the brand new mannequin arrives.
The iPhone 16 and 16 Plus are able to supporting Apple Intelligence, not like the iPhone 15. If you wish to get monetary savings you might purchase the iPhone 16e, however there are compromises. See: iPhone 16e vs iPhone 16: Are the compromises value $200?
If you wish to get the very best worth or discover the very best contract deal, we monitor the Finest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Okay. these embody each provider offers and reductions on unlocked iPhones.
Ought to I purchase an iPhone 16 Professional or iPhone 16 Professional Max?
The iPhone 16 Professional and 16 Professional Max have been Apple’s new professional iPhones for 2024. In addition they went on sale on September 20, 2024. They’re good, however so are the iPhone 16 and iPhone 16 Plus, so this 12 months you don’t need to go for Professional to get an awesome iPhone.
The iPhone 16 Professional and Professional Max will in all probability be discontinued by Apple in September 2025 at which level you might be able to choose one up at a lowered worth from a 3rd social gathering.
Ought to I purchase a iPhone 15 or iPhone 15 Plus?
The iPhone 15 and 15 Plus don’t help Apple Intelligence, Apple’s AI options. You could discover that in time this can be a actual drawback. Now that the iPhone 16e is right here, at a lower cost than the iPhone 15, and with Apple Intelligence help, the iPhone 15 appears to be like even much less engaging.
Apple will in all probability discontinue the iPhone 15 in September 2025.
Ought to I purchase a iPhone 15 Professional or iPhone 15 Professional Max?
When Apple launched the iPhone 16 Professional and iPhone 16 Professional Max it discontinued these fashions. You should still be capable to discover the 2023 Professional fashions on sale although, and for those who discover them at worth then they are going to nonetheless be buy, particularly as a result of they do help Apple Intelligence.
When is the very best time to purchase an iPhone?
It’s all the time value ready for the massive gross sales for those who can, we frequently discover some good offers on older iPhone handsets, although not normally the latest fashions. There are two Amazon Prime Day gross sales (generally three if there’s a spring sale) one in July and one in October yearly – at which we might even see some financial savings on iPhones, and on the finish of November much more shops reducing the costs of iPhones for Black Friday. Apple doesn’t drop the value of iPhones, however over Black Friday it provides vouchers alongside qualifying purchases in an Black Friday provide. Generally Amazon does a spring sale as nicely.
We do see good offers all 12 months spherical although, so check out our round-up of the greatest iPhone offers this month. We’ve additionally collected the Finest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Okay., in addition to the greatest offers for the iPhone 15-series within the U.S. in separate articles.
Foundry
It’s simpler to say when the worst time to purchase a brand new iPhone is. That’s surely within the months main as much as September. So don’t purchase a brand new iPhone in August, until you need to be kicking your self a month later when the value of that mannequin drops and a brand new mannequin arrives.
The one cause to purchase an iPhone within the run-up to an Apple Occasion is whether it is prone to be discontinued. Apple tends to discontinue the Professional and Professional Max fashions of the earlier era when it introduces the subsequent era, so if you wish to purchase a kind of fashions you might need to purchase one when you nonetheless can. Nevertheless, we’d recommend that it will be smart to attend for the next-gen model which is prone to current you with extra to your cash. Or benefit from reductions as distributors dump previous inventory after the brand new fashions arrive.
The very best time to purchase an iPhone isn’t essentially when a brand new mannequin launches both – until you’re determined to have the very newest {hardware}. You is likely to be comfortable to attend a month or two after the launch and watch for provide to meet up with demand, and for any issues with the brand new telephones to be recognized and (hopefully) fastened. The opposite benefit of shopping for across the October/November time-frame is that’s when purchasing occasions, like Black Friday, happen, however as we mentioned above, we don’t are likely to see the latest iPhone fashions discounted a lot, or in any respect, at these occasions.
We’d say that it’s high quality to purchase a brand new iPhone at any time inside 9 months of it launching, however if you’re hoping to avoid wasting cash in your buy we’d advocate ready just a few months after the launch.
When does Apple replace the iPhone?
Chris Martin / Foundry
Understanding when the newest iPhones got here out ought to assist when making a judgment on whether or not there will probably be an replace quickly.
See when is the subsequent Apple occasion to search out out if an Apple occasion is imminent.
Apple normally updates the iPhone vary at an Apple Occasion in September though generally it’s going to maintain an Spring Apple Occasion – though generally it simply pronounces the information by way of press launch, because it did the launch of the iPhone 16e in February 2025.
Learn our iPhone shopping for information and comparability of each iPhone in the stores right now to resolve which iPhone to purchase.
When do iPhone costs drop?
We all know based mostly on previous expertise that Apple could be very unlikely to drop the value of an iPhone within the first 12 months of gross sales.
Nevertheless, Apple does have a tendency to scale back the value of the earlier 12 months’s iPhone when it introduces the brand new mannequin – so count on Apple to low cost its handsets in September.
How a lot do costs drop when a brand new iPhone comes out?
Foundry
When Apple introduces new iPhones it normally retains the costs the identical because the earlier era, not less than within the U.S. (elsewhere there might be foreign money fluctuations to take account of).
In 2025 we might even see costs rise resulting from larger element costs, international financial headwinds and tariffs.
To get an concept of how a lot Apple will cut back costs of the earlier era when it introduces a brand new iPhone, right here’s how a lot pricing modified in 2024:
- Apple lowered the value of the iPhone 15 and 15 Plus by $100/£100 in September 2024 when the iPhone 16 and 16 Plus have been launched.
Apple’s not the one place you should buy an iPhone and it definitely isn’t the one one to low cost the handsets. Sometimes you will note offers from different resellers. We monitor these in our Finest iPhone Offers round-up, so verify that web page frequently.
Will there be Black Friday iPhone reductions?
The earliest you might count on to get a reduction on the latest iPhones is round Black Friday on the finish of November, so that you is likely to be planning to carry out till then. Nevertheless, the offers we are likely to see, if any, are normally for older handsets so if you’re hoping for a reduced iPhone 17 or iPhone 17 Professional following their launch you’ll in all probability be disenchanted.
Nor must you count on to get a reduction in an Apple Black Friday sale. Apple’s Black Friday sale normally solely takes the type of vouchers with choose product purchases, fairly than a reduction, and it’s unlikely that the latest iPhone would qualify as in earlier 12 months’s new iPhones haven’t been included. See our round-up of Finest Black Friday iPhone offers to see what could possibly be in retailer.
Notice that whereas purchasing occasions like Black Friday will get all the eye, that’s not the one time you will get reductions on Apple merchandise: we see reductions on a regular basis. One other occasion the place we see good iPhone offers is Prime Day, which occurs in July and October yearly. So check out the iPhone offers for Amazon Prime Day sale to see what you would possibly be capable to save.
In our expertise, we don’t are likely to see reductions on the latest handset till the spring–and these are all the time from third-party resellers, by no means from Apple. In reality, we don’t are likely to see the iPhone discounted within the U.S. fairly often, many of the reductions we see are within the U.Okay. the place unlocked iPhones are sometimes offered off-contract at low cost.
Conclusion: Is now time to purchase a brand new iPhone?
The worst time to purchase is normally between July or August, primarily as a result of with new iPhones on the horizon the value of the older handsets are prone to drop very quickly.
If you would like the latest iPhones then the very best offers don’t have a tendency to come back earlier than the spring and summer time months. If you’re comfortable to purchase an older iPhone then you’ll in all probability see respectable offers round Prime Day and Black Friday – however offers occur all 12 months spherical.
We hope this text has proved useful in reaching an knowledgeable shopping for resolution. Keep in mind that good costs might be discovered all 12 months spherical, if a retailer is feeling beneficiant and you already know the place to look: learn our information to the greatest iPhone offers for extra on that.
Questioning how lengthy Apple helps iPhones for? Learn How lengthy do iPhones final.
