Product groups usually method platform organizations with requests that make full enterprise sense. A crew launching in new markets wants regional fee processor integration. One other crew piloting a brand new discounting technique wants a brand new incentive assemble. A 3rd crew constructing an enterprise providing wants customized invoicing functionality. These requests are well-scoped and clearly priceless. But platform groups should regularly decline them, not as a result of the request lacks advantage, however as a result of the platform roadmap is already filled with different higher-priority options and capabilities.
Product groups, in the meantime, function underneath completely different constraints. Income targets don’t alter for platform capability. Market launch dates had been set months in the past. Pricing experiments that might transfer key metrics can not wait two quarters for platform prioritization.
This acquainted deadlock stalls innovation, forces product groups into pricey duplication and pits enterprise priorities in opposition to engineering actuality. Whereas numerous collaboration fashions exist (Staff Topologies describe interplay modes, or embedded platform consultants), these assume the platform crew both has capability to prioritize the work or that product groups ought to proceed independently.
