In 2004, a easy query modified all the pieces.
“Why are we utilizing industrial byproducts to paint our lashes?”
It was not a advertising query. It was a scientific one. When Susie Wang started inspecting the ingredient lists of widespread mascaras and eyeliners, she found that most of the deep blacks and daring colours in eye make-up got here from coal tar–derived dyes—pigments initially produced in the course of the industrial processing of coal.
For many years, these dyes had quietly change into the sweetness business’s default answer for shade depth. They have been low cost, secure, and highly effective. Most manufacturers accepted them with out hesitation.
However the query lingered: Why ought to one thing created as industrial residue be used every day round some of the delicate areas of the human physique?
That second sparked a means of chemical vigilance that in the end outlined the philosophy of 100% PURE. The aim was not merely to provide “pure” make-up. It was to engineer a scientifically credible various that would match or exceed the efficiency of typical cosmetics whereas eliminating pointless poisonous dangers.
This pursuit led to one of many model’s most defining improvements: Fruit Pigmented® cosmetics—shade derived from nature relatively than industrial byproducts.
Greater than 20 years later, that very same refusal to just accept the established order continues to information how 100% PURE formulates make-up right this moment.
The Hidden Threat of Industrial Dyes
Understanding Coal Tar in Cosmetics
Coal tar is a thick, darkish substance created in the course of the conversion of coal into coke and gasoline. Inside this advanced combination are tons of of chemical compounds that may be refined into dyes. These dyes finally grew to become the muse of many manmade beauty colorants.
In ingredient lists, these pigments usually seem as FD&C or D&C dyes. They’re extensively used as a result of they produce robust, constant shade whereas remaining cheap to fabricate.
However coal tar dyes include an advanced origin story.
As a result of they’re derived from industrial processes, they could carry hint contaminants—together with heavy metals—relying on how completely they’re purified. Whereas regulatory our bodies enable sure ranges of those contaminants, the presence of such substances raises considerations for merchandise utilized every day close to the eyes.
The attention space is uniquely susceptible. The pores and skin surrounding the eyes is considerably thinner than the remainder of the face, making it extra permeable and extra vulnerable to irritation. Repeated publicity to sure artificial dyes can contribute to redness, sensitivity, or discomfort in people with reactive pores and skin.
For folks looking for protected eye make-up or non poisonous mascara, understanding the place pigments come from turns into important.
At 100% PURE, this consciousness led to a special commonplace for ingredient choice.
Business Commonplace vs. Our Definition of Purity
Coal tar dyes stay extensively used within the cosmetics business as a result of they’re environment friendly. They supply deep shade saturation with minimal formulation challenges.
Nevertheless, effectivity was by no means the first goal for 100% PURE.
Purity means inspecting the total lifecycle of an ingredient—from its origin to its ultimate utility. It means asking whether or not that ingredient aligns with a philosophy centered on security, transparency, and respect for the pores and skin.
When seen by that lens, the usage of coal tar pigments raised too many questions.
As a substitute of accepting the business commonplace, the model pursued a tougher path: creating a wholly new shade expertise able to delivering excessive efficiency with out counting on industrial dyes.
The Fruit Pigmented® Invention and Evolution
A Radical Discovery
Within the early 2000s, the founders of 100% PURE started experimenting with deeply coloured crops and meals as potential pigment sources.
Berries, pomegranates, cocoa, and black tea include naturally occurring shade compounds reminiscent of anthocyanins and polyphenols. These pigments are accountable for the colourful hues present in fruits and flowers.
If these pure pigments might stain materials and pores and skin, the staff questioned, might additionally they be used to create beauty shade?
Via cautious experimentation, the reply grew to become sure.
The method required extracting pigments from plant supplies and stabilizing them inside beauty formulation so they might stay vibrant over time. This innovation finally grew to become often called Fruit Pigmented® expertise—a groundbreaking various to traditional dye methods.
As a substitute of counting on artificial industrial pigments, make-up might now draw shade from nature itself.
This innovation allowed 100% PURE to provide vibrant cosmetics whereas avoiding the dangers related to coal tar in cosmetics.
The Subsequent Technology of Clear Shade
Whereas fruit pigments represented a serious breakthrough, beauty science continued evolving. The problem of sustaining intense shade payoff and long-term stability required additional innovation.
Immediately, 100% PURE makes use of a hybrid pigment system that mixes botanical pigments with lab-refined minerals.
These minerals are rigorously purified at Purity Park, the model’s analysis and formulation facility. Via managed refinement processes, impurities and heavy metallic contaminants are eliminated, guaranteeing the minerals meet extraordinarily excessive security requirements.
This method permits the model to realize the daring shade payoff anticipated from skilled make-up whereas sustaining the purity rules that impressed the unique Fruit Pigmented® expertise.
It’s not a departure from the model’s roots—it’s an evolution.
By pairing plant-based pigments with purified minerals, 100% PURE continues delivering what the founders envisioned: vibrant magnificence that doesn’t compromise pores and skin well being.
A Sturdy Canvas for Vibrant Shade
Stunning make-up begins with wholesome pores and skin.
Even essentially the most superior pigments can not carry out properly on a compromised pores and skin barrier. When the pores and skin is dehydrated, infected, or textured, make-up might seem uneven, uninteresting, or vulnerable to settling into fantastic strains.
This is the reason getting ready the pores and skin correctly is crucial for attaining clean, long-lasting shade payoff.
The Delicate-Pores and skin Energy Ritual helps the pores and skin’s barrier in order that make-up sits on a wholesome, resilient floor.
Light Cleaning for a Calm Base
A peaceful complexion begins with cleaning.
The Calendula Flower Cleaning Milk removes impurities whereas preserving the pores and skin’s pure lipid barrier. Calendula is extensively revered for its soothing properties and its skill to calm reactive pores and skin.
By gently dissolving environmental buildup and extra oil, this cleanser prepares the pores and skin for each skincare and make-up utility with out triggering dryness or irritation.
Refining Texture for Even Pigment Software
Easy pores and skin permits pigments to distribute evenly throughout the floor.
The Matcha Oat Face Scrub supplies mild exfoliation, serving to take away accrued useless pores and skin cells that may disrupt make-up utility. Matcha affords antioxidant safety, whereas oat components calm the pores and skin and cut back seen redness.
For deeper nourishment, the Matcha Oat Milk Nourishing Masks combines soothing oat milk with skin-calming botanicals. This masks replenishes moisture whereas refining texture, creating a really perfect floor for make-up.
Hydration That Helps Make-up Longevity
Hydrated pores and skin helps higher make-up efficiency.
The Intensive Nourishing Facial Oil replenishes important lipids that strengthen the pores and skin barrier, stopping dehydration all through the day. Oils wealthy in important fatty acids assist keep elasticity and cut back tough texture.
Following with the Seaberry Moisturizer supplies lasting hydration. Sea buckthorn, identified for its excessive focus of nutritional vitamins and antioxidants, helps help pores and skin resilience whereas sustaining softness and suppleness.
When the pores and skin barrier is supported with hydration and nourishment, make-up pigments sit easily on the floor relatively than settling into dry areas.
The result’s a luminous canvas that enhances the efficiency of shade cosmetics.
Conclusion
Saying “no” to coal tar was not the best path.
It required years of experimentation, innovation, and persistence. However it established a precept that continues to information 100% PURE greater than twenty years later.
The model was constructed on the idea that magnificence merchandise shouldn’t depend on industrial shortcuts—particularly when safer, extra considerate alternate options will be engineered.
From the invention of Fruit Pigmented® expertise to the trendy refinement of mineral pigments, the mission stays the identical: create vibrant cosmetics with out compromising well being.
Each components displays that unique second of curiosity.
When Susie Wang requested why industrial byproducts have been coloring our lashes, the reply grew to become clear: they didn’t need to be.
Immediately, the dedication to security stays the backbone of the model.
As a result of true magnificence innovation is not only about shade payoff. It’s about defending the pores and skin that shade touches.
FAQ
What precisely is coal tar and why is it utilized in make-up?
Coal tar is a byproduct produced throughout coal processing. Sure compounds inside coal tar will be refined into robust artificial dyes utilized in cosmetics. These dyes grew to become widespread as a result of they supply intense shade at a low value. Nevertheless, considerations about potential contaminants and irritation have inspired some manufacturers to develop various pigment applied sciences.
How do fruit pigments keep secure in cosmetics?
Fruit pigments include pure shade compounds that may degrade if not correctly stabilized. At 100% PURE, these pigments are rigorously processed and mixed with purified minerals to make sure long-lasting shade stability whereas sustaining strict purity requirements.
Is lab-refined mineral make-up higher for delicate eyes?
Lab-refined minerals bear purification processes designed to take away heavy metallic contaminants and different impurities. This extra screening helps create pigments which are extra appropriate for delicate pores and skin in comparison with typical industrial mineral sources.
