For the upcoming end-of-year celebrations, the German producer is unveiling a premium packaging idea impressed by nature and designed to rework the opening gesture into a real discovery expertise.
Dubbed Shell Field, the brand new packaging resolution it combines choreographed opening, modularity, sturdy visible affect, and mono-material paper and cardboard development.
“Because of a easy and managed opening mechanism, Shell Field immediately shifts from safety to product presentation, with out artifices or further parts,” Rissmann explains. The magnet-free paper engineering integrates a presentation stage into the construction of the field.
The Shell Field’s inside may be absolutely custom-made to accommodate both a bespoke insert in paper or molded pulp, or a boxes-in-a-box system, notably enabling the idea to be remodeled into an Creation calendar or a multi-product seasonal version.
Designed as a versatile and adaptable, the idea additionally permits outer covers to be simply renewed to be able to create totally different graphic universes all through seasons and celebrations.
Thought for enhancing the model’s storytelling, window shows, influencer and discovery kits, PR packages, and premium gifting, “Shell Field combines visible affect, ease of use, and industrial effectivity,” Rissmann highlights.
