THE WHAT? South Korean magnificence tech firm APR has change into Asia’s most useful magnificence firm by market capitalization, surpassing regional rivals together with Amorepacific, LG Family & Well being Care, Shiseido and Proya Cosmetics.
THE DETAILS APR ended April with a market capitalization of roughly KRW16 trillion (US$10.9 billion), in comparison with round KRW8 trillion for Amorepacific and KRW4 trillion for LG Family & Well being Care. The corporate is now ranked because the world’s third-largest pure-play magnificence firm behind L’Oréal and The Estée Lauder Firms. APR’s share value has risen greater than 80% this yr, supported by sturdy abroad demand. Worldwide income surpassed home gross sales for the primary time in 2024 and greater than tripled in 2025 to KRW1.23 trillion, accounting for over 80% of complete income. The US market has been a key progress driver, with gross sales rising practically eightfold between 2023 and 2025. APR can also be increasing throughout Europe by Sephora in 17 international locations, together with France, Germany, Italy and Spain. The corporate was lately named to TIME journal’s checklist of the 100 most influential firms of 2026.
THE WHY? The expansion highlights rising world demand for Ok-beauty manufacturers and demonstrates how worldwide growth and beauty-tech innovation are reshaping the aggressive panorama within the world cosmetics business.
Supply: Korea Herald
