THE WHAT? Beyonce Knowles-Carter’s hair care line, Cecred has introduced its growth into greater than 1400 Ulta Magnificence shops throughout the US and on-line. In response to the model, the launch is the most important unique hair care roll out within the retailer’s historical past.
THE DETAILS New and present Ulta buyers will be capable of browse and buy your entire Basis Assortment, together with the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.
The unique retail partnership can be highlighted with distinguished publicity and branded components in Ulta Magnificence shops and salons throughout the nation. This consists of customized fixtures and attention-grabbing product merchandising, that includes life-size, shoppable shows of the patent-pending bottles, in addition to a first-of-its-kind salon integration and takeovers that carry the Cécred model to life.
THE WHY? Cecred stated in a press release, “As the one specialty magnificence retailer with a full-service salon in each retailer, and a magnificence vacation spot that caters to friends of all generations, Ulta Magnificence is strategically positioned to carry Cécred’s salon-quality formulation and efficacious components to extra customers.”
