THE WHAT? China’s on-line magnificence market contracted by 6% 12 months on 12 months in September 2026, with multinational cosmetics corporations reporting widespread gross sales declines, in keeping with Jefferies’ China on-line magnificence tracker.
THE DETAILS Skincare gross sales fell 6.1%, whereas color cosmetics declined 5.2%, with the 2 classes accounting for greater than 80% of China’s magnificence market. Amongst worldwide teams, L’Oréal recorded a 5% decline, Estée Lauder fell 8%, P&G dropped 20%, Shiseido declined 24% and LVMH contracted 26%. Beiersdorf and Galderma had been the one multinational teams to attain development, supported by robust performances from Nivea and Cetaphil. Particular person manufacturers confirmed vital variations, with CeraVe rising 35% and Cetaphil rising 58%, whereas Bobbi Brown fell 31%. Amongst home gamers, Mao Geping elevated gross sales by 26%, whereas Proya recorded 1% development.
THE WHY? The figures spotlight the more and more aggressive nature of China’s on-line cosmetics market and the diverging efficiency of worldwide and home magnificence manufacturers. Robust development amongst chosen dermatological skincare manufacturers and native rivals means that client demand is turning into extra selective, putting stress on multinational corporations to refine their product portfolios, pricing and digital retail methods.
Supply: investing.com
