The US magnificence model expands presence in The Netherlands and Belgium with entry into Kruidvat and Trekpleister drugstores.
As of Could twenty sixth 2025, e.l.f. Cosmetics and e.l.f. Pores and skin merchandise might be accessible in 776 Kruidvat and 183 Trekpleister shops nationwide in The Netherlands and 271 Kruidvat shops in Belgium. The group may also store e.l.f. merchandise on-line on kruidvat.nl, kruidvat.be and trekpleister.nl, beginning with e.l.f. Cosmetics on Could twenty sixth and e.l.f. Pores and skin on June 2nd 2025.
e.l.f. Cosmetics first launched in The Netherlands in 2021 and in Belgium in 2023. The model is presently accessible in 15 international locations and gives world distribution through eShopWorld. In Q3 of fiscal 12 months 2025, the corporate’s non-U.S. web gross sales grew 66% year-over-year, with non-U.S. markets accounting for 20% of the corporate’s complete web gross sales.
“We’re excited to collaborate with Kruidvat and Trekpleister to carry e.l.f.’s premium high quality merchandise to much more magnificence and skincare lovers in The Netherlands and Belgium,” stated Christine Cassidy, Vice President and Normal Supervisor, Worldwide, e.l.f. Magnificence. “Since launching in every market, we’ve seen unimaginable momentum from our group, and this footprint enlargement will additional guarantee our merchandise are much more accessible!“
