PRESS RELEASE
March 2025
GEKA celebrates a century of setting magnificence requirements at Cosmopack Bologna 2025
GEKA celebrates a century of setting magnificence requirements at
Cosmopack Bologna 2025
Celebrating its centenary, magnificence applicator and packaging knowledgeable GEKA will illuminate Cosmopack Bologna 2025 with the launch of its Artwork Deco-inspired Golden Grace assortment. Paying homage to the Roaring Twenties, when robust, impartial girls started to shine, the brand new assortment merges GEKA’s wealthy heritage with fashionable packaging applied sciences, recapturing the expressionism of this golden period.
Guests to Cosmopack Bologna 2025 can discover the Golden Grace assortment and meet with consultants at GEKA’s Twenties-themed stand (E2-F1, Corridor 15) from March 20–22 on the Bologna Exhibition Centre, Viale della Fiera, Bologna, Italy.
A Century of Innovation: From Brushes to Chopping-Edge Magnificence Options
Based in 1925 throughout Germany’s affluent Golden Twenties, GEKA started as a brush manufacturing facility in Waizendorf. By the Fifties, the corporate was producing twisted wire brushes for cosmetics, and by the Sixties, it had expanded into packaging and applicator manufacturing via plastic molding. On the flip of the millennium, GEKA launched molded mascara brushes, solidifying its place as a full-service associate for cosmetics, providing turnkey assist to assist manufacturers create and market class-leading magnificence merchandise.
Golden Grace: A Fusion of Twenties Magnificence and Fashionable Know-how
The Golden Grace assortment exemplifies a century of innovation, combining the daring vibrancy of Twenties aesthetics with superior adorning strategies:
- Roctool Warmth & Cool Know-how – A sophisticated induction molding technique that heats the mould to create beautiful applicators.
- Shadow Printing Service – A sustainable course of that requires no further foil or ink, delivering placing finishes for all sorts of packaging whereas conserving sources.
- Sustainable Styling Device – Finishing the set, this device ensures that anybody can step again into the glamorous world of Twenties hair styling with confidence.
A Dedication to Sustainable Magnificence
Guests also can uncover how GEKA, a model of medmix, is pioneering sustainable cosmetics within the 2020s. Alongside its resource-efficient ornament applied sciences, the corporate gives entry to recycled post-consumer resin (PCR) for packaging. With these low-carbon options, magnificence manufacturers can embrace innovation and develop timeless merchandise that may set new trade requirements for the following century.
