Louis Vuitton enters the sweetness race with ultra-luxury make-up line


Introduced in March and eagerly anticipated ever since, the debut of La Beauté Louis Vuitton’s first make-up line—sparked rapid world headlines! With a lot of the main target falling on the value tag chosen by the LVMH group’s flagship model.

With scented lipsticks priced at USD 160 (EUR 140) and eye shadow palettes at USD 250 (EUR 220), Louis Vuitton pushes to the intense the boundaries of luxurious within the magnificence world.

The eight eye shadow palettes, 10 lip balms and 55 lipsticks featured within the debut assortment can be bought from August 29, solely at 92 Louis Vuitton and different chosen high-end shops internationally. International on-line pre-orders will open on August 25 via the model’s official web site.

The gathering launches underneath the inventive path of Pat McGrath, some of the influential figures in coloration cosmetics right now. Product textures are mushy and hydrating, with lipsticks providing a satin end and creamy shadows mixing seamlessly. A refined scent, developed by in-house perfumer Jacques Cavallier Belletrud and utilizing an upcycled flower wax, runs via the gathering.

Conceived by German industrial designer Konstantin Grcic, the refillable aluminum-and-brass packaging is adorned with Louis Vuitton’s iconic monogram and checkerboard sample.

In a struggling luxurious market, main worldwide manufacturers see the sweetness sector as a powerful progress driver.

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