Moroccanoil is increasing its U.S. footprint with Ulta Magnificence! As of August 24, the hair and physique care model is now obtainable in 800 Ulta Magnificence shops nationwide and on Ulta.com. Till now, Moroccanoil merchandise had been primarily present in choose premium salons, specialty retailers, spas, and on-line.
“Moroccanoil’s enlargement into Ulta Magnificence marks a strong subsequent step for the model,” stated Carmen Tal, Co-founder of Moroccanoil. “Ulta Magnificence shares our values of innovation, inclusivity, and deep dedication to the stylist neighborhood, so it was clear they might be an amazing associate for us. We’re excited to satisfy the Ulta Magnificence visitor and assist Moroccanoil’s legacy of being a stylist-first model by creating new alternatives to champion and encourage Ulta Magnificence’s skilled stylists.“
This launch displays Moroccanoil’s continued evolution as a multi-category way of life model, increasing its attain to satisfy extra magnificence lovers. The model gives a lineup of Mediterranean-inspired, argan oil-infused luxurious hair and physique merchandise starting from US$20 to US$65, and high-quality fragrances and hair instruments starting from $105 to $160.
“As a model famend for pioneering using argan oil in haircare, Moroccanoil has set the usual for efficiency and luxurious in not solely the hair care class, but in addition increasing this excessive commonplace into physique care and high-quality perfume. Their dedication to high-quality components, transformative outcomes, and signature scent has constructed a loyal following and a real neighborhood, a lot of whom are already buying our assortment. (…) From their cult-favorite Moroccanoil Remedy to a full vary of care and styling necessities, Moroccanoil brings one thing really particular to our cabinets and we’re assured this partnership will resonate with our magnificence neighborhood and change into a go-to favourite,” stated Penny Coy, Senior Vice President of Merchandising, Ulta Magnificence.
