The 2025 version of Cosmoprof Asia is about to happen in Hong Kong between 11 – 14 November and is assured to be a hub of business innovation.
We spoke to some exhibitors about what they’re planning to launch at this yr’s present…
A ‘white-tanning’ machine
In accordance with common supervisor at Dos&Younique Hyunjeong (Lenny) Park, the sweetness gear firm that specialises in ‘white-tanning’ gadgets (which assist customers obtain whiter, brighter-looking pores and skin) will showcase its Younique WS flagship skilled LED facial machine geared up with 2,340 LEDs and IR for clinically confirmed pores and skin rejuvenation.
“It continues to steer the market,” stated Park, who additionally revealed that the enterprise will launch the LED model of Younique W “a well-liked upper-body ‘white tanning’ machine that has been enhanced with skin-rejuvenating LED expertise.”
Dos&Younique can be set to unveil vary of recent private care merchandise designed to fulfill the evolving wants of Asian customers.
“Asian magnificence tendencies place a robust emphasis on pores and skin readability, radiance, and non-invasive care,” stated Park.
“In contrast to the Western choice for bronzing or contouring, Asian customers search therapies that improve their pure tone, soothe sensitivity, and assist long-term pores and skin well being – targets that our newest improvements are completely aligned with.”
AI-powered diagnostic machine for toes
This yr, nail care skilled producer Nail Ace is unveiling a brand new AI-powered diagnostic machine that analyses problematic foot circumstances, in line with the corporate’s CEO Jaebum Lee (Derick Lee).
“The Asian magnificence market is remarkably fast-moving by way of improvement and transformation,” stated Lee.
“Whereas the main target was as soon as largely on nail artwork, we at the moment are seeing sturdy demand for skilled care and wellness options.”
Lee added that this shift in direction of purposeful magnificence is “reshaping each product classes and repair fashions throughout the area.”
Microbiome-based skincare & climate-focused scalp care
Normal supervisor at Pyunkang Yul, Olivia Kim, shared that the South Korean skincare firm is introducing microbiome-supporting skincare, calming derma options, and scalp-focused routines which can be designed for humid, city environments.
“Asian markets prioritise mild, layered routines, plant-derived actives, and wellness-integrated magnificence,” stated Kim. “That is distinct from Western tendencies that usually favour on the spot, intensive outcomes and simplified regimens.”
Packaging for elevated velocity to market & sustainability
In accordance with Dongpil Choi, who’s CEO at Woojung Tech, the enterprise will current its latest filling programs for lipsticks, powders and mascaras, that are designed for top precision and output.
“These programs improve velocity and scale back filling deviation, very best for manufacturers centered on each high quality and effectivity,” he defined. “As APAC markets demand sooner, extra different launches, our gear allows fast line adjustments and secure manufacturing, even for small batch, various SKUs,” he stated.
Choi stated that Woojung Tech can be embedding sustainability into its operations. “Forward of the present, we’re finishing ISO 14001 and ISO 45001 certifications, reinforcing our ESG dedication throughout our provide chain and office,” he defined.
“We’re additionally making ready for ESG provider audits and reporting, serving to purchasers meet rising regional expectations with out compromising on manufacturing high quality.”
