THE WHAT? Skims has named Diarrha N’Diaye as govt vice chairman of magnificence and perfume, a newly created function overseeing product improvement and model technique throughout the rising magnificence division.
THE DETAILS N’Diaye, who formally joins the corporate this week, beforehand held roles at Glossier and L’Oréal earlier than founding Ami Colé in 2021—an inclusive make-up model celebrated for its minimal, skin-first method. Earlier this yr, she introduced the model would wind down operations.
Her appointment follows Skims’ acquisition of Kim Kardashian’s skincare and make-up line, Skkn by Kim, from Coty Inc. in March. N’Diaye is predicted to information the mixing of that portfolio and form Skims’ broader magnificence enlargement, together with make-up, haircare, and perfume. Skims, valued at US$4 billion after its 2023 funding spherical, continues to diversify past its core attire providing, with ongoing retail enlargement and viral product launches driving development.
THE WHY? The rent marks a key step in Skims’ entry into the wonder sector, positioning the model to leverage N’Diaye’s inclusive imaginative and prescient and trade experience to develop a unified technique throughout classes.
Supply: WWD
