SPF-focused model Supergoop! has appointed Melis del Rey as Chief Govt Officer and Board Director.
Del Rey, who most lately served as Normal Supervisor of Amazon US Well being & Magnificence, is credited with remodeling the platform right into a powerhouse within the status magnificence market. She is going to relocate from Seattle to New York and assume her new function on December 8.
She brings over twenty years of expertise within the international magnificence and shopper merchandise business. She started her profession as an engineer and researcher in academia, incomes a Ph.D. in New Product Growth & Engineering Design and a B.Eng. in Manufacturing Engineering and Operations Administration from The College of Nottingham. She introduced that technical rigor to Procter & Gamble, the place she spent greater than a decade in advertising and gross sales management roles throughout the corporate’s international magnificence portfolio. Over the previous 11 years, she constructed and scaled Amazon’s international Well being and Magnificence companies, remodeling the sweetness providing from a replenishment-driven channel into a number one magnificence vacation spot, acknowledged for its immersive, modern, and personalised purchasing experiences. She additionally serves on the Board of Beauty Govt Girls (CEW), a number one non-profit group advancing girls’s management within the magnificence business
“Melis is a dynamic and visionary chief with a confirmed observe file of constructing international manufacturers, strengthening retail partnerships, and delivering distinctive shopper experiences,” mentioned Edgar Huber, Chairman of the Board, Supergoop!. “Her modern method to model constructing and deep experience throughout magnificence, e-commerce, and omnichannel technique make her uniquely suited to steer Supergoop! into its subsequent period of progress.”
Gregory Polcer, who has been serving as Interim CEO since Might 2025, will work intently with Ms. del Rey to make sure a clean management transition. Mr. Polcer will proceed to serve on the Supergoop! Board of Administrators.
“Supergoop! is a kind of uncommon manufacturers that defines a class relatively than merely taking part in it,” mentioned Ms. del Rey. “The model’s dedication to innovation, training, and joyful solar safety has already remodeled how individuals take into consideration SPF. I’m thrilled to assist speed up that momentum — increasing our impression, deepening shopper connection, and bringing Supergoop!’s mission into extra routines all over the world.“
