Ever marvel what it’s like purchasing with a magnificence editor? Welcome to Counter Service, a sequence the place we go to our favourite magnificence boutiques IRL. We’re visiting the curated areas and locations that make purchasing in individual oh-so value it—and also you’re coming with. Up subsequent, Sarah Felbin, Attract’s senior commerce editor, visited Ulta Magnificence on the hunt for Mom’s Day presents that her mother will love and use on the each day.
I’ve at all times been tremendous shut with my mother (suppose Lorelai and Rory from Gilmore Ladies, however with much less boy drama). She was my introduction to all issues magnificence, from serving to me excellent my eyeliner earlier than a dance competitors to selecting the best mani-pedi colour mixture for my senior promenade. And most classes began the identical means: with a visit to our native magnificence retailer. In our case, that was Ulta.
My mother and I’ve spent hours roaming its hallowed magnificence halls, tossing new launches into our baggage to debate intimately later. So, once I was at a loss for the place to select up a Mom’s Day reward she’d really love, I made a decision to swing by my native retailer first—and I’m so glad I did.
Getting into the 86th Road location in New York Metropolis (previous the rainbow lipstick mural) takes me proper again to these childhood purchasing sprees. You already know the vibe: huge gross sales flooring, brilliant lights (excellent for swatching—and you already know we’re testing all the pieces), and seemingly countless, with rows of pristinely organized status magnificence manufacturers and drugstore favorites alike. As a magnificence editor, that is my dream. I actually can’t wait to dive in—even the playlist, stacked with Beyoncé, ABBA, and Dua Lipa, will get me within the temper to do some digging.
As I tempo the aisles, shopping, swatching, and chatting with the shop associates, I discover some issues I already can’t dwell with out that I do know Mother will love, and a few new issues I can’t wait to introduce her to. Nearly with out realizing it, I’ve stuffed my bag with a pile of presents starting from skin-care gadgets to make-up to perfume—and I’ve barely even made a dent in all of Ulta Magnificence’s choices. (There’s at all times her birthday…and Christmas, too.) Here is what my haul seemed like.
