THE WHAT? In Q3 2025, Unilever’s Magnificence & Wellbeing and Private Care divisions delivered sturdy performances, with underlying gross sales development of 5.1% and 4.1% respectively, pushed by innovation in premium skincare, haircare, and deodorant classes.
THE DETAILS Magnificence & Wellbeing development was led by Dove Hair, Vaseline, Nutrafol, K18, Hourglass, and Liquid I.V., all delivering double-digit will increase. Status magnificence manufacturers akin to Hourglass and Dermalogica continued to get well, whereas Vaseline achieved double-digit volume-led development, supported by new launches just like the Cloud Comfortable Mild Moisturiser in India. Wellbeing noticed additional acceleration by means of Liquid I.V.’s sugar-free line, now contributing almost 30% of the model’s whole gross sales.
Private Care superior by means of Dove’s premium improvements in deodorants and physique care, with Pepsodent and CloseUp driving high-single-digit development in oral care. Deodorants remained regular, boosted by sturdy efficiency in North America, whereas pores and skin cleaning grew modestly by means of seasonal limited-edition Dove ranges.
THE WHY? The outcomes spotlight Unilever’s continued pivot towards science-led innovation and premiumisation in magnificence and private care. Development in status and wellbeing manufacturers, coupled with the success of higher-value private care launches, underscores Unilever’s technique to construct a higher-margin, desirability-driven portfolio throughout core markets.
Supply: Unilever
