THE WHAT? L’Oréal-owned Valentino Magnificence is launching its first Haute Beauté product in China, introducing a limited-edition couture cushion basis completely by its renovated Shanghai flagship because it expands its luxurious cosmetics enterprise in Asia.
THE DETAILS The Haute Beauté Go-Cushion Glow will launch on 28 October 2026 at Valentino Magnificence’s Xintiandi boutique in Shanghai, with simply 100 individually numbered editions priced at RMB4,000 (roughly US$600). Every refillable compact options handcrafted couture detailing, together with gold embroidery, beads and sequins on purple velvet. The launch builds on the success of Valentino’s current Go-Cushion Glow, which ranks sixth in China’s cushion class year-to-date. The model presently operates 27 standalone magnificence shops globally, together with 25 in China, with the redesigned Shanghai location serving as a template for future retail growth.
THE WHY? The launch highlights the rising convergence of luxurious vogue, premium cosmetics and experiential retail in China’s aggressive magnificence market. By combining couture craftsmanship with a longtime make-up product, Valentino Magnificence is pursuing higher-value positioning whereas utilizing unique retail distribution to strengthen model differentiation and client engagement.
Supply: WWD
