This month, magnificence and private care corporations, together with Dove, Sephora Canada, and Vaseline, introduced campaigns throughout sports activities, social media, academic, and group areas, signaling continued funding in experiential advertising and marketing, activations, and client engagement in 2026.
Sol de Janeiro launches January magnificence marketing campaign targeted on self-talk and self-celebration
Sol de Janeiro introduced a January advertising and marketing marketing campaign titled Internal Monologue, Rewritten, positioning the initiative round reframing self-talk as a part of a seasonal reset for shoppers.
The marketing campaign options comic Meg Stalter and actress Jaz Sinclair to assist the model’s newest launch of Rosa Charmosa Dewy Cream and Cheirosa 91 Fragrance Mist, with distribution centered on Sephora and the model’s DTC platform.
“Our internal voice could be our greatest critic or our greatest fan,” mentioned Heela Yang, co-founder and CEO of Sol de Janeiro, in a press assertion, and “this marketing campaign is about selecting celebration, catching your self in these quiet moments and assembly them with kindness and laughter.”
In keeping with the corporate, the marketing campaign attracts on the that means of the model’s title, translated as “Solar of January,” and is designed to align emotional storytelling, expertise partnerships, and product visibility throughout a interval when magnificence manufacturers typically emphasize renewal-focused messaging.
Vaseline prompts winter sports activities partnership with Beau Allen in Philadelphia
Vaseline rolled out a January advertising and marketing initiative in Philadelphia centered on cold-weather pores and skin safety in partnership with retired soccer participant and native fan Beau Allen.
The marketing campaign positioned Vaseline Unique Therapeutic Jelly as a game-day pores and skin barrier resolution, combining in-person engagement at Lincoln Monetary Area with group donations by means of the Vaseline Therapeutic Mission.
“Spending time open air in chilly climate could be powerful on pores and skin, and that’s one thing Philly followers perceive properly,” mentioned Kate Godbout, head of Vaseline model, North America, in a media launch. “The vitality of this group made it the right place to carry this Vaseline hack to life — combining game-day ardour with Vaseline’s long-standing dedication to serving to shield pores and skin from dryness and supporting communities past the season,” she added.
As a part of the initiative, the model distributed merchandise to followers through the Philadelphia Eagles’ last regular-season dwelling sport and donated greater than 1,000 Vaseline Winter Therapeutic Kits to native organizations.
Dove returns Scorching Seats platform with Recording Academy partnership for 2026 Grammy Awards
Dove introduced a January advertising and marketing initiative tied to music tradition with the return of its Scorching Seats platform and a brand new official partnership with the Recording Academy forward of the 2026 Grammy Awards. The activation is constructed across the firm’s not too long ago launched Complete Physique Deo product and affords followers entry to stay music experiences all year long, together with the possibility to win seats on the Grammy Awards in Los Angeles by means of a sweepstakes-driven initiative.
In keeping with the model, the marketing campaign will launch with a January sweepstakes activation and can be supported by social content material and promoting tied to the Grammy Awards broadcast.
“Fan engagement is the last word cultural forex, and Scorching Seats proved it in 12 months one,” mentioned Kevin Tolson, head of Dove & SheaMoisture deodorants at Unilever, in a press assertion, “with 95% of younger adults craving real-world experiences that tie again to what they love on-line, we’re taking it up a notch in 12 months two by scaling this system to show these out-of-reach moments into actual fan entry.”
First Help Magnificence named official skincare accomplice of Workforce USA for Milano Cortina 2026
First Help Magnificence introduced a January advertising and marketing partnership naming the model the official skincare supplier for Workforce USA on the Olympic and Paralympic Winter Video games Milano Cortina 2026.
As a part of the activation, the model will present athletes with its Extremely Restore Cream and have Olympic snowboarder Jamie Anderson and Paralympic cross-country skier Sydney Jo Peterson as model representatives all through the Video games.
“We couldn’t be extra proud to sponsor Workforce USA at Milano Cortina 2026, and this partnership is particularly significant because it marks our very first collaboration on this planet of sports activities, supplying Workforce USA with our most protecting, hydrating skincare appears like a pure alignment as we enter this thrilling new period,” mentioned Catherine D’Aragon, CEO of First Help Magnificence in a press assertion.
The partnership represents the model’s first Olympic and Paralympic Winter Video games activation underneath dad or mum firm Procter & Gamble and coincides with a broader rebrand and the launch of a limited-edition Dry Pores and skin Rescue Package throughout Sephora, Amazon, and the model’s direct-to-consumer platform.
Sephora reopens Sephora Squad Canada creator program for second 12 months
Sephora introduced the return of Sephora Squad Canada for January, reopening purposes for the creator program as a part of its ongoing advertising and marketing and group engagement technique within the Canadian market.
The initiative will choose ten creators from throughout Canada to take part in content material creation, model collaborations, mentorship, and networking alternatives, with the brand new cohort scheduled to be revealed in spring 2026.
“The response to our first 12 months of Sephora Squad Canada strengthened what we’ve at all times recognized – Canada is dwelling to an extremely proficient and numerous creator group,” mentioned Allison Litzinger, SVP, advertising and marketing at Sephora Canada, in a press assertion.
“As we construct on that momentum, we’re persevering with to spend money on creators whose voices embody our values and our perception that everybody belongs in magnificence,” she added.
In keeping with the retailer, purposes will open January 19 and can be found to Canadian-based creators aged 18 and older who produce beauty-focused content material throughout platforms, together with Instagram, TikTok, and YouTube.
HYDRINITY expands Hyaluronic Acid Month with new physique and retinal launches
HYDRINITY Accelerated Pores and skin Science introduced the return of Hyaluronic Acid Month for January, marking the second 12 months of the academic advertising and marketing initiative targeted on hydration science and hyaluronic acid consciousness.
The 2026 activation aligns with the model’s growth into physique care by means of the launch of ENCORE Physique Hydrator and the debut of RetaXome Day by day Retinal Hydrator, extending its Supercharged Hyaluronic Acid platform into new classes. “12 months two of Hyaluronic Acid Month represents an thrilling evolution for HYDRINITY,” mentioned Keith O’Briant, CEO of HYDRINITY Accelerated Pores and skin Science, in a press launch.
All through January, the model will assist the marketing campaign with academic content material, supplier engagement, and promotional exercise, together with a Hyaluronic Acid Month sweepstakes throughout its social platforms geared toward driving consciousness throughout each skilled and client audiences.
